Drip Campaign
Valentines Themed Direct Mailer and Emails
This was a 2024 drip campaign. The launch was centered around Valentines Day and included a pre-valentines email, a direct mailer, and a confirmation/follow-up email. I was given direction to fill copy with heavy Valentines themed language.
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From Point A —> to Point B
The job coordinator offered a general outline of Valentines themed assets.
The goal was to promote general membership with ASI and to give a “heads up” about a free tool kit we were shipping to targeted recipients.
Based on the guidelines I then pitched and came up with the color pallet, design outline, and wrote the copy.
Our in house graphic design team created the visual aspects with the general idea I had for each piece.