Organic Social for Instagram
ENd of the Year Recap
The Process
I was asked to help out with social, by the interim social manager, while our full-time social manager was on maternity leave.
During this time, it occurred to me that ASI not only lacked non-actionable community building social pieces, but also that the end of the year was the perfect time to put out a Spotify Wrapped style post. With this in mind I pitched the post idea to the interim manager, who then approved the idea
From there I collected all the data and numbers from our editorial team as well as public numbers that are available. I then proceeded to write and design the entire piece, sending to the social manager for approval before being posted.
“Wasn’t me then” Social Trend
I sourced imagery, designed and wrote for this Instagram piece via Canva.
I specifically picked imagery and text that highlighted our year-round tradeshow and buyer events.
