Brief

• Create an eBook for a Supplier non-member acquisition campaign I was working on.

• The eBook should explain how entering the promotional product industry does not need to disrupt an already established business and how to best introduce what this new business endeavor means for existing customers.

• This goal of the E-Book was for it to be distributed to and act as a resource for supplier non-members who are curious about:

  • Joining the promotional product industry

  • Joining the promo industry via Advertising Specialty Institute (ASI) as a supplier member.

I wrote all the copy for this E-book, which was then designed by our in-house designers.

Note: This audience needs to be “spoon-fed” and prefers/responds best to detailed copy.