Success Stories

The Process

1.) Sales Team identifies key Supplier Members at ASI

2.) Marketing Team sends identified suppliers an interview pitch

3.)Marketing Manager and Copywriter (Me! in these cases) set up an interview with supplier prospect

4.) Supplier spokesperson (often COO, CMO, or CEO) is interviewed via Zoom with questions from both the marketing manager and copywriter

5.) Copywriter takes the transcript and any notes from the interview and writes up the success story.

6.) Copy is sent to Design. Once the PDF is designed, it is sent to Proof

7.) Once proofed, the PDF is sent back to the Supplier for final approval and any notes they may have

8.) The success story is then posted on ASICentral.com and typically cross-promoted on ASI social channels as well as the supplier’s varying comms and marketing channels.

All Occasions Promo

This story highlights MaRissa, a midwestern powerhouse, leading the industry at only 29. As requested by the Project Manager, this story focuses on MaRissa’s success as a Millennial as well as her midwestern roots.

L2 Brands

Many of you may know League(R), a branch of the L2 Brands. League is the supplier of many household favorite sweatshirts, hats, sweatpants, and apparel. Story focuses on L2 Brands’ effort to not only put all their brands under one umbrella, but also change gears to being a household name. See how L2Brands is relying on quality, consistency, and drive to build a better brand.