Success Stories

The Process

1.) Marketing Team works with Sales Team to identify key Supplier Members at ASI

2.) Suppliers are sent a joint email from the Marketing Manager and Sales team. proposing the protentional interview

3.) Supplier set up a meeting with the Marketing Manager and Copywriter (Me! in these cases)

4.) Supplier spokesperson (often COO, CMO, or CEO) is interviewed via zoom with questions from both the marketing manager and copywriter

5.) Copywriter takes transcript and any notes from the interview and writes up Success Story.

6.) Copy is sent to design, Once PDF is designed, it is sent to proof

7.) Once proofed the PDF is sent back to the supplier for final approval and any notes they may have

8.) Success story is then posted on ASICentral.com and typically cross promoted on ASI social channels as well as the suppliers varying comms and marketing channels.

All Occasions Promo

This was a success story written for All Occasions Promo. This story highlights MaRissa, a midwestern powerhouse, leading the industry at only 29. As requested by the Project Manager, this story focuses on MaRissa’s millennial success as well as her midwestern roots.

L2 Brands

Many of you may know League(R), a branch of the L2 Brands. League is the supplier of many household favorite sweatshirts, hats, sweatpants, and apparel. L2 Brands is making and effort to not only put all their brands together under one umbrella, but also change gears to being a household name, no matter what other branding is being showcased. See how L2Brands is relying on quality, consistency, and drive to build a better brand.